Facebook

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This is your space to use as you choose to manage your project.

Facebook team members are:

Benedicte Marie
Carey Proctor
Jake Newman
Jeriann Fisher
Young Kim

Some suggestions:

1. Incorporate the new cross-channel branding (logo, colors, given in class) Here are some ideas and templates.

2. Remember not to delete any of the content posted by the previous team, but build on it to enhance what's working and analyze what's not.

3. Check out Mala Chandra's UW Social Media Page. And here's the Social Media Club of Seattle page. What can you emulate? Any opportunities for cooperation?

4. What tools can you use to start analyzing the page and tracking stats?

Feedback from last quarter's Facebook team:

What worked:
  • Polls and questions really got people engaged.
  • Personalized content (e.g. highlighting a classmate) was the best way to get people’s attention when competing with the other channels.
  • Re-posting content from other teams like Pinterest and Instagram worked because it got those teams involved and excited about our page.
  • Using tweets with the #uwsmc hashtag to drive people to our Facebook page.

What didn’t work:
  • Posting pictures without any caption, context or relevance. Even though we were sharing “fun” pics, they didn’t get any clicks unless they were relevant to our classmates.
  • Each person on our team was responsible for posting content a different week, and then we rotated. This made the page very disjointed, and it didn’t give us enough time to actually learn. You had to try everything you wanted to try in just one week, and that was really difficult. It would have been better to agree on one clear content strategy and have more responsibility for each person throughout the quarter.
  • Having the main Facebook group for our class competed for attention in a big way. We weren’t able to create enough of a difference to move people to our page.

What you wanted to try:
  • Contest or trivia, maybe integrating a photo contest with Instagram or trivia in some other way with one of the teams.
  • Contest that had some tie-in to real-world stuff, where people had to report in to Facebook. Sort of like geocaching.
  • Apps where the content was “like-gated” so people could only see it if they liked our page.